Your product goes live this week.
And you are the one building it.
Two sessions across 72 hours: we write the spec, we stand up the whole infrastructure on your own accounts and connect AI to it. After that you move on your own.
First call is free, 20–30 minutes, no obligation
- domain + HTTPS
- server
- database
- authentication
- file storage
- email sending
- AI integration
- software setup
anything you need — wired up within 72 hours
- 72 hours
- to a working base
- from $350
- for the whole launch, excl. VAT
- 15+ yrs
- in development
The idea isn't the hard part. Starting is.
You know exactly what you want to build. But every studio you talk to quotes two to three months and a number that kills the project before it starts.
So the idea sits in a notes app. Not because it's bad — because the entry ticket costs more than the experiment is worth.
AI changed the price of writing code. It did not change the price of knowing what to write.
That's the gap we close. You bring the idea and the willingness to work. We bring 15 years of architecture and a running system on day one.
Five steps, two sessions
02 — how it works- 01
We talk
You describe the idea in plain words. We ask the uncomfortable questions and tell you honestly whether AI can build it.
- 02
Spec and plan
A written specification, a database schema, the tech stack, and a step-by-step plan you can actually follow.
- 03
Infrastructure
Domain, server, database, storage, email, authentication, deployment. Ordered and configured on day one, live once DNS propagates.
- 04
AI hookup
The right tools for your project, configured and connected, with the prompts and workflow that get results.
- 05
You build
Second session: we verify everything resolves, hand over the running system and train you for two hours. We check in again a week later.
A real system, not a prototype
03 — what you getEverything below is set up on your accounts, in your name, and works from day one. No sandbox, no toy hosting, no lock-in to us.
Domain and DNS
Your own domain, configured, with HTTPS and a CDN in front of it.
Server
A production server that runs your app and restarts itself if it falls over.
Database
Designed for your data, set up with backups from the first day.
File storage
For images, documents and uploads — with proper access rules.
Email sending
Transactional mail that lands in the inbox, not in spam.
Authentication
Email one-time codes, password login and Google — wired and working.
Deployment
One command to push changes live. No manual file copying.
AI workspace
The tools configured for your project, with the workflow that produces working code.
Pricing
First conversation is free. After that you pay for the plan, and the plan's cost comes off the launch if you go ahead within 30 days.
First call
20–30 minutes to find out if this is real.
- You describe the idea, we listen
- An honest verdict: buildable with AI or not
- A rough sense of scope and what it takes
Plan
The full blueprint, on paper, yours to keep.
excl. VAT
Credited toward Launch within 30 days
- 2–3 hour working session
- Written specification of your product
- Database schema designed for your data
- Tech stack and tool selection
- Step-by-step build plan with time estimates
Launch
Everything in Plan, plus a running system.
excl. VAT
- Everything in the Plan package
- Domain, DNS and HTTPS configured
- Server, database and file storage live
- Email sending and authentication working
- Deployment set up — one command to ship
- AI tools connected, 2 hours of training
- Second session once DNS is live, plus a check-in a week later
Core
A complete API service, plus one screen built end to end as your template.
added to Launch, excl. VAT
- A complete API over your entire database — every entity, full CRUD, validation
- Email one-time codes, password login, Google, profile and roles
- Admin panel over the same API, with permissions
- One screen built end to end — the pattern you repeat for the rest
- API documentation and tests, so AI can read what already exists
- not included
- Screens for every entity — you build those with AI, that is the point
- Payments and billing
- Design in your own brand identity
Extra hours
For when you get stuck later.
excl. VAT
- Code review and debugging help
- One hour minimum, rounded up
All prices are shown excluding VAT — Israeli VAT (18%) is added on top at invoicing where applicable. Payment up front, by bank transfer or card, against a proper invoice. AI subscriptions, hosting and the domain are paid by you directly to those providers (typically $20–60 per month in total).
What this is, and what it isn't
04 — honest termsYou get
- A written spec and database design you own outright
- Live infrastructure on your own accounts, in your name
- The AI workflow that actually produces working code
- A real answer to "can this be built" before you spend anything
You don't get
- We do not write your product for you — that's a different service, priced differently
- There is no guarantee your product will succeed in the market
- Unlimited free support afterwards — later help is billed hourly
- A finished app in 72 hours — you get the foundation and the skill, the rest is your work
Tell us what you want to build
Write a few sentences about your idea. We read every message ourselves and reply within a day — usually much sooner.
Questions people actually ask
06 — faqCan I really build an app if I've never written code?
Yes — with two conditions. You have to be willing to sit down and work at it, and the product has to be the kind AI handles well: web apps, admin panels, marketplaces, booking systems, internal tools, most mobile apps. If your idea needs something AI genuinely can't do yet, we'll tell you on the first call instead of taking your money.
Why 72 hours and not a single day?
The work itself is about a day. What takes longer is the internet: after a domain is pointed at your server, DNS changes need 24–48 hours to reach providers worldwide, and nothing can speed that up. So we split it — first session is the spec, database and full setup; then DNS propagates; second session we confirm everything resolves, hand over the running system and train you. Anyone promising a live domain the same day is either not registering a new one or hasn't hit the delay yet.
Is this no-code? Will I be locked into a platform?
No. You get real code in your own repository, running on your own server, with your own domain. Nothing is tied to a platform's pricing or to us. If you later hire a development team, they can pick it up and keep going.
What exactly do I own at the end?
The written specification, the database design, a working server with your app skeleton deployed, a domain with HTTPS, file storage, email sending, authentication, and a deployment command. All on accounts registered to you. Plus the knowledge of how to keep building.
Who writes the actual product — you or us?
You do, with AI. That's the whole point of the price. We build the foundation, which is the part that's hard to get right and easy to get wrong, and we teach you the workflow. If you'd rather we built the whole product, that's a normal development contract — ask us and we'll quote it.
What if I get stuck staring at an empty project?
That is the most common way this goes wrong — not that AI cannot write the code, but that a blank repository gives it nothing to work from. Core removes that: you get the API across your whole database, auth, an admin panel, and one screen built end to end. From there AI has real endpoints to call and a real screen to imitate, and building the remaining screens is ordinary work rather than invention. Roughly 16–20 hours, added to the Launch package. Starting from an empty project is also fine — plenty of people do.
What does the AI subscription cost on top?
Usually $20–60 per month depending on how intensely you work. You pay the AI provider directly, not us. Hosting and the domain are another $10–30 per month. We'll show you exactly what to subscribe to and what to skip.
Is this official? Can I get an invoice?
Yes. Everything is done through a proper invoice with a contract — bank transfer or card. No cash-in-hand arrangements. If you're a registered business, the invoice works for your accounting.
What if I get stuck in week three?
That happens to almost everyone, and it is normal. We check in a week after launch specifically to catch it. Beyond that, extra hours are billed at the hourly rate — one hour is usually enough to get past a wall that has blocked you for days.
Do you keep any rights to my product or idea?
None. The idea is yours, the code is yours, the accounts are in your name. We don't take equity and we don't claim any share of what you build.
What if I pay and then change my mind?
Before we start, you get a full refund, no questions. Once the working session has happened and the spec is written, that part is delivered and non-refundable — but if we haven't yet done the infrastructure setup, that portion is refunded in full.
Still unsure about something? Ask us directly